Yes. In order to support our Laurier community through the Shop Laurier directory, only businesses owned by alumni (a minimum of 50% ownership) will be shared on this page.

No. The ShopLaurier page is a list of businesses. Inclusion on the ShopLaurier page does not equate to endorsement or payment from Wilfrid Laurier University or Wilfrid Laurier University Alumni Association.

Go to ShopLaurier form to submit your business to the Shop Laurier page.

Alumni who submit business information to the directory will have their business information added to the directory and business information updated with the university. In addition, businesses added to the directory may be shared via social media campaigns, or alumni may receive an introduction to have their business story featured in an article. Learn more about the university's privacy policy here.

Once a Shop Laurier business form is completed we will require time to ensure the business form completed is in alignment with Wilfrid Laurier University’s mission, vision and values and confirm that the business does not compete with our Gradvantages partners.

If you would like to add a discount code, you can add this information to the description section of your business submission. If at anytime you would like to remove or update the discount please e-mail alumni@wlu.ca and we will remove or update the discount code.

Please keep in mind, that although this page is intended for alumni, the page is not private and can be found publicly. This means that the discount code would be accessible to the public. 

Yes. This page is searchable by the public. This means that businesses shared on this page will be accessible by members outside of the Laurier community.

A Shop Laurier Business is one that is independently owned and operated by a graduate of Wilfrid Laurier University, qualifies as a small business and is not a publicly owned organization. To qualify, Alumni must own a minimum of 50% of the business they are listing. The business cannot be in competition with any of our Gradvantages partners, ex. TD Insurance (Home and Auto Insurance) and Manulife (Life, Health and Travel Insurance).

Featured businesses shall not promote:

• Cannabis and tobacco;
• Sexual services;
• Gambling products or services;
• Disrespectful references including but not limited to: obscene, pornographic, vulgar, libelous, racist, sexist, homophobic in nature, or any other reference that is contrary to human rights legislation; or
• Anything illegal.